UI/UX Mobile Design for Qruz, a tech-based transportation solution. Qruz offers premium substitution transportation services via mobile application powered by an intuitive user experience. The project has 3 phases: User App, Driver App, and Operation Dashboard. Contributed as an art director.
01 — Context & Strategy
Redefining commercial identity through intentional art direction.
"A brand's visual identity must be a bridge between business goal and customer emotion."
The Brief & Challenge
The Creative Outcomes
- Strategic Alignment 100% Target Met
- Asset Cohesion Multi-Channel Cohesive
- Market Visibility Premium Execution
Interactive Visual Comparison
02 — Tactile Case Book
Interactive 3D Showcase
PLATE 02 / VISUAL ANALYSIS
ABD RABO STUDIO
Visual Execution
Detailed color composition and typographic harmony crafted specifically to engage high-value clients across MENA.
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