The campaign was specifically targeted towards the entire Egyptian market. Sofianopoulo is considered the oldest coffee brand in Egypt, with a history spanning over 120 years. Leveraging its nostalgic appeal and vintage advertisements, we conducted promotions in various governorates across Egypt. The goal of the campaign was to celebrate the brand’s rich history and its success in the market for over a century.
01 — Context & Strategy
Redefining commercial identity through intentional art direction.
"A brand's visual identity must be a bridge between business goal and customer emotion."
The Brief & Challenge
The Creative Outcomes
- Strategic Alignment 100% Target Met
- Asset Cohesion Multi-Channel Cohesive
- Market Visibility Premium Execution
Interactive Visual Comparison
02 — Tactile Case Book
Interactive 3D Showcase
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