Velvet Typography Logo
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Branding

Velvet Typography Logo

Client Velvet
Role / Scope Art Director
Services Branding Strategy
Year 2023
01 — Context & Strategy

Redefining commercial identity through intentional art direction.

"A brand's visual identity must be a bridge between business goal and customer emotion."

The Brief & Challenge

Elegant serif typography logo design for Velvet Women Wear.

The Creative Outcomes

  • Strategic Alignment 100% Target Met
  • Asset Cohesion Multi-Channel Cohesive
  • Market Visibility Premium Execution
Interactive Visual Comparison
02 — Tactile Case Book

Interactive 3D Showcase

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