Digital Campaign to Promote the New Crystal Oil Product, Emphasizing Its Pure Liter Size. This campaign is targeted towards mothers who seek both cost savings and food quality. Contributed to this initiative as an art director and senior graphic designer.
01 — Context & Strategy
Redefining commercial identity through intentional art direction.
"A brand's visual identity must be a bridge between business goal and customer emotion."
The Brief & Challenge
The Creative Outcomes
- Strategic Alignment 100% Target Met
- Asset Cohesion Multi-Channel Cohesive
- Market Visibility Premium Execution
Interactive Visual Comparison
02 — Tactile Case Book
Interactive 3D Showcase
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