The campaign targets youth to encourage them to try Domty Blends which represent ‘afternoon dreams’. We used a collage direction to show how you feel when you try the product. Worked in this campaign as a typographer and senior graphic designer.
01 — Context & Strategy
Redefining commercial identity through intentional art direction.
"A brand's visual identity must be a bridge between business goal and customer emotion."
The Brief & Challenge
The Creative Outcomes
- Strategic Alignment 100% Target Met
- Asset Cohesion Multi-Channel Cohesive
- Market Visibility Premium Execution
Interactive Visual Comparison
02 — Tactile Case Book
Interactive 3D Showcase
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